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This is a labelled sample. A live brief names the competitor, the source, and the next move.
Sample brief
Northstar published a lower starter plan and opened five go-to-market roles.
Buyers who compare you on price will see a cheaper default this cycle.
Hold your current price. Put the comparison on the gap they just created.
Evidence: pricing page · careers
Also homepages, positioning, market, regulation, reviews, status, GitHub, integrations, docs, and comparisons.
Pick direct rivals. We also surface substitutes and emerging threats you may not be watching.
Pricing pages, product updates, hiring, funding, and traffic. We compare each one against your last baseline.
Not a feed. One brief: what changed, why it matters, and the recommended next move.
We email when the next debrief is ready. Full evidence stays one click away.
For a founder tracking a focused set.
$80/mo
Popular
For a team that needs a wider, fresher view.
$160/mo
For multi-product teams and investors.
$320/mo
For a team watching a whole market, and for investors.
Call us
| Features | Starter $80/mo | Growth $160/mo | Portfolio $320/mo | Enterprise Custom |
|---|---|---|---|---|
| Tracking and monitoring | ||||
| Core competitors | 3 | 5 | 8 | Unlimited |
| Horizon competitors | 1 | 3 | 5 | Unlimited |
| Seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Change your core watchlist | Included | Included | Included | Included |
| Custom monitored sources | Not included | Not included | Not included | Included |
| Analysis and synthesis | ||||
| Cadence | Monthly | Biweekly | Weekly | Weekly |
| Source-backed executive briefs | Included | Included | Included | Included |
| Evidence behind every finding | Included | Included | Included | Included |
| Historical context | Not included | Included | Included | Included |
| Landscape quadrant | Not included | Included | Included | Included |
| Custom signal priorities | Not included | Not included | Not included | Included |
| Delivery and integrations | ||||
| Included | Included | Included | Included | |
| In-app alerts | Included | Included | Included | Included |
| Slack | Not included | Included | Included | Included |
| Share a brief by link | Not included | Included | Included | Included |
| PDF export | Not included | Included | Included | Included |
| Support and success | ||||
| Email support | Included | Included | Included | Included |
| Priority support | Not included | Included | Included | Included |
| Monthly 1-1 call with the founder | Included | Included | Included | Included |
| Onboarding call | Not included | Not included | Not included | Included |
| Dedicated analyst | Not included | Not included | Not included | Included |
Six categories: product and pricing, AI and automation, new hires and layoffs, funding and acquisitions, content and distribution, and market and regulation. For each competitor we watch their pricing pages, product updates, job boards, homepage, and integrations pages directly, plus broader web sources.
Klue and Crayon are enterprise tools built for larger teams. Debriefing delivers the same six categories at lower cost, in a short read built for founders. Google Alerts only catches published news.
We watch competitor websites, pricing pages, homepages, product updates, job boards, integrations, LinkedIn, public web evidence, review sites, funding databases, and product communities.
If competitor moves affect your roadmap, your pricing, or your positioning, this saves research time and puts the evidence in front of you faster.
Within minutes of signing up. We build your watchlist, run a first scan across all six categories, and send the debrief by email.
If a category has no new activity we say so in one line. A quiet cycle is useful information, and it still builds the trend line.
At FounderPartners, Debriefing gives us a 5-minute competitive read on each portfolio company, per cycle and conclusion first, action items ready to go. We've caught pricing moves and unannounced launches before our founders did. It's made our advice sharper and more current, without adding a minute to our workload.
Debriefing spotted a competitor’s big move the same week it happened. We would have missed it completely. Now I read one short brief instead of checking five competitor sites, and it tells me what to actually do about it.
As an SMB CEO, I don't have a team to track competitors' pricing, hires, and launches. Debriefing does it for me and delivers the takeaways in 10 minutes, not hours of scrolling. It's already caught moves I would've missed until a customer mentioned them. For a fraction of what enterprise CI tools cost, it's become part of how I run the business.
Before Debriefing, competitor research was something we did occasionally because it took too much time. Now I get a clear, current view of how competitors are positioning themselves and where the messaging gaps are. It helps us sharpen campaigns and respond to market changes without turning competitive research into another full-time job.
We wanted better competitive intelligence, but enterprise platforms were too expensive and still required someone to operate them. Debriefing gives us the useful part: the conclusions and recommended actions, without the enterprise contract, complicated setup, or ongoing time sink.
Select the direct competitors that already matter to your team.
We uncover evidence-backed threats you may not know to watch.
Read this workspace from your own system.
Claude, Cursor, or any MCP client uses that key.
