Win with
competitive
intelligence
Regular debriefs that track your competitors across different categories and tell you exactly how to react.
No credit card required. Your first debrief is delivered within 48 hours.
| Competitor | Status | Signals |
|---|---|---|
Asana | watch | 8 |
Monday.com | alert | 12 |
ClickUp | quiet | 3 |
Trusted by
Rankwise
Founder Ventures
Founder Partners
DealmaykerDeep insights for truly informed decisions
Every debrief leads with conclusions and closes with recommended actions, so you can read it in 5 minutes and act on it right away.
Asana launched an unreleased AI assistant. Monday.com running aggressive promotions. Your content moat is widening.
| Company | Status | Signals |
|---|---|---|
| Asana | watch | 8 |
| Monday.com | alert | 12 |
| ClickUp | quiet | 3 |
+62%
vs last cycle
● Accelerate AI messaging before Asana announces publicly
● Monitor Monday.com pricing for Enterprise pressure
Your competitors are making moves you don't know about
Most founders find out about competitor changes weeks too late because enterprise CI tools cost $15K/yr and Google Alerts only scratches the surface.
Blindsided by pricing changes
Your competitor quietly raised prices 3 weeks ago. You found out from a customer.
Late to feature launches
They shipped an AI assistant you didn't know about until the Product Hunt launch.
No time to track everything
You check their blog once a month. Their careers page, pricing, and changelog go unwatched.
Everything you need to outsmart your competitors
We track 6 distinct signal categories per competitor, giving you the full picture that most affordable CI tools miss.
Feature launches, pricing changes, platform shifts
| Monday.com | $24/seat | -14% |
| Asana | $30/seat | — |
| ClickUp | $12/seat | +0% |
AI features, LLM replicability, AI-native competitors
Growth direction, key hires, headcount velocity
Rounds, acquisitions, revenue milestones
SEO shifts, social strategy, partnerships
+3x
8 weeks
Regulatory changes, platform risk, consolidation
From signup to your first debrief in 48 hours
We build your watchlist
Tell us your top competitors. We configure 5-10 companies across all 6 signal categories and start tracking their pricing pages, changelogs, careers, and more.
We monitor everything
We regularly monitor 80+ sources per competitor. Direct website tracking catches changes they don't announce: quiet pricing tweaks, job postings, unreleased features.
Monday.com pricing page changed
Asana added 3 new job postings
ClickUp changelog: v4.2 released
Asana JS bundle: new AI component
You get debriefed
A 5-minute debrief lands in your inbox with the TLDR up top, signal breakdowns in the middle, and recommended actions at the bottom so you can read it over coffee and act on it the same day.
First debrief delivered within 48 hours.
The competitive intelligence you need at a price that makes sense
See how we compare to enterprise CI platforms and other tools on the market.
| Feature | Debriefing | Klue / Crayon | Unkover | Google Alerts |
|---|---|---|---|---|
| Signal categories | 6 signals | Broad (enterprise) | 3-4 signals | News only |
| Conclusions & actions | ||||
| Direct website monitoring | Limited | |||
| Longitudinal tracking | ||||
| AI disruption tracking | ||||
| Price | $149/mo | $1,300+/mo | $79-199/mo | Free |
Intelligence that gets smarter with every cycle
Each debrief builds on data from every previous cycle, so after a few months you have trend lines, pattern detection, and pricing history that no other tool can replicate.
35
data points per cycle
6
signal categories
3 wks
earlier than competitors
10x
cheaper than Klue
First debrief
Baseline snapshot across all 6 signals
Trend lines
Pricing, hiring, and content trajectories emerge
Patterns
Correlations surface across competitor moves
Full history
A year of data no other tool can replicate
Plans that scale with your competitive needs
Save two months with annual billing on any plan.
Starter
For founders tracking their core competitors.
$149/mo
- Up to 5 competitors
- Regular debriefs
- Signal alerts
- Longitudinal data tracking
- Email delivery
Growth
For teams that want deeper analysis and trends.
$249/mo
- Up to 10 competitors
- Everything in Starter
- Quarterly deep dive
- Trend visualisations
- Priority support
Portfolio
For VCs, studios, and multi-product companies.
$449/mo
- Up to 20 competitors
- Everything in Growth
- Custom signal priorities
- Slack delivery
- Dedicated analyst
No credit card required. Start with a free debrief, upgrade when you're ready.
Get your first debrief free
We deliver within 48 hours. No credit card required.
Frequently asked questions
Stop getting blindsided.
Your competitors are moving. Know before they announce.
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