Free competitor launch tracker
Enter a competitor's website. We read its changelog, its release feed, its GitHub releases and its Product Hunt launches. You get a dated list of what it shipped in the last 90 days, the launches per month, and a short read of where its product is going.
What you get
Dated launch list
Each launch of the last 90 days, newest first. Each one has its date, a tag, and a link to its source.
Launches per month
The count of launches in each month of the window. A drop or a jump in the count shows a change in pace.
Product direction read
Two sentences on where the product is going. The read names the area with the most launches.
Where the launches come from
- Changelog page
- The changelog, release notes, or what's new page on the competitor's site or docs. Each dated heading is one launch.
- Changelog or blog feed
- The RSS or Atom feed of the changelog or the blog. A blog post that announces no product change is left out.
- GitHub releases
- The newest release of each public GitHub repository of the competitor. Pre-releases are left out.
- Product Hunt
- The competitor's launch on Product Hunt, when it falls in the last 90 days.
How to track competitor product launches
A competitor announces its launches in more than one place. This tool reads the changelog page, the changelog or blog feed, the GitHub releases and the Product Hunt page of one competitor. It puts the launches of the last 90 days on one dated list.
The tool keeps only entries with a date in the window. When the same launch shows on the changelog page and in its feed, the list shows it one time. A model then gives each launch one tag and writes a short read from the list only. Every launch links to its source, so you can check it before you share it.
What the launches tell you
The count per month shows the competitor's pace. A team that ships ten changes in one month and two in the next is often at work on a larger release. The tags show where the work goes. For example, a run of integration launches often comes before a push into a new segment. Your sales team must know about a pricing launch before the next call.
A launch is one of the market signals that a competitor leaves in public. The competitor tracking tools guide shows how to keep a dated record of these signals. The competitor monitoring tools guide compares the tools that read them on a schedule.
Why one read is not enough
Launch data goes out of date in days. A competitor can ship a new plan the day after you look. Debriefing reads the changelogs, pricing pages, home pages and job posts of your core competitors each day. It sends you a source-backed brief when something changes.
Frequently asked questions
How do I track competitor product launches?
Read the competitor's changelog, its release notes, its GitHub releases and its Product Hunt page. Write down the date of each launch. This tool does that read in one pass for the last 90 days. To get each new launch when it ships, set up competitor monitoring.
Is the launch tracker free?
Yes. You need no account and no card. Each visitor can run a few reads an hour.
Where does the tracker find release notes?
It looks for a changelog page at the usual addresses, such as /changelog, /releases and /whats-new. It follows the changelog links on the competitor's home page, and it checks for an RSS or Atom feed. Then it reads the GitHub releases and the Product Hunt page.
What if the competitor has no public changelog?
The result lists each source we checked and says that we found no launches there. Some companies announce launches only by email or inside the product. Debriefing also reads a competitor's home page, pricing page and job posts, so it sees changes that a changelog leaves out.
How does the tool tag each launch?
A model reads the title and the summary of each launch and gives it one tag: feature, integration, pricing, AI, or other. The same model writes the two-sentence read from the launches only. Check each launch at its source link before you act on it.
How fresh is the data?
We keep each result for 24 hours. A read after that time shows the launches of the last 90 days on that day.
How is this different from competitor monitoring?
This tool reads the release sources one time. Competitor monitoring reads them every day, together with the pricing page, the home page and the careers page. Debriefing does that monitoring and sends you a source-backed brief when a competitor changes something.