Guides
Evidence-led competitive intelligence for teams making product, sales, and market decisions.
Related: competitive, competitive intelligence for, competitive intelligence.
Updated July 07, 2026
How to Automate Competitive Intelligence: 2026 Playbook
A step-by-step guide for B2B teams moving from manual competitor tracking to automated CI workflows, covering what to automate first, tool selection, and integration strategy.
Updated July 03, 2026
How to Present Competitive Insights to Leadership
Learn how to present competitive intelligence to executives with impact — covering slide frameworks, storytelling techniques, data visualization, and tying insights to business outcomes.
Updated July 01, 2026
How to Build a Competitive Enablement Program From Scratch
A practical guide to building a competitive enablement program that delivers CI to sales teams in formats they actually use — from first battlecard to mature compete function.
Updated May 29, 2026
Competitor Analysis: Process, Components & Step-by-Step Examples
A complete guide to competitor analysis covering the process, core components, frameworks, and step-by-step examples for B2B teams building a competitive intelligence practice.
Updated May 25, 2026
Battlecard Examples: 7 Real Templates for Competitive Deals
Seven practical battlecard examples for different competitive scenarios, from direct competitor battles to displacement deals and multi-vendor evaluations.
Updated May 23, 2026
How to Run Win/Loss Interviews That Surface Real Competitive Intel
A step-by-step guide for conducting win/loss interviews that reveal genuine buyer decision drivers, competitive perceptions, and actionable intelligence for sales and product teams.
Updated May 11, 2026
How to Build a Competitive Intelligence Function
A practical guide to building a competitive intelligence function from scratch — covering team structure, infrastructure, technology stack, training, and measurable outcomes.
Updated April 23, 2026
How to Create Sales Battlecards That Actually Win Deals
A step-by-step guide to building sales battlecards that win competitive deals, from gathering CI inputs to structuring content, validating with reps, and maintaining over time.
Updated April 02, 2026
Competitive Pricing Analysis: How to Track, Compare & Use Competitor Pricing
A step-by-step guide to gathering competitor pricing data, building a pricing comparison matrix, and turning pricing intelligence into actionable sales and strategy insights.
Updated April 01, 2026
Competitive Intelligence for Sales Teams: The Complete Playbook
A practical guide for delivering competitive intelligence to sales teams, covering what sellers need, distribution channels, battlecard adoption, and measuring CI impact on win rates.
Updated March 17, 2026
How to Build a Competitive Intelligence Program in 6 Steps
A step-by-step guide to building your first competitive intelligence program, from identifying competitors to delivering actionable battlecards to your sales team.