Muck Rack does not publish prices, and every plan is sold by quote. Vendr reports that the median buyer pays $13,000 a year, across 80 purchases, in a range of $8,000 to $20,860. Its pricing page names three plans and asks you to contact sales.
Muck Rack plans
Muck Rack’s pricing page lists three plans for brands and says it has three more for agencies. None shows a price. We read the page on October 22, 2026.
| Plan | Who Muck Rack says it is for | What the plan adds |
|---|---|---|
| Starter | Individuals | Article search, email and Slack alerts, the people and outlet database, media lists, pitching, limited list exports, self-led onboarding |
| Standard | Most PR teams | Podcast monitoring, AI journalist recommendations, full list exports, instructor-led onboarding, a named customer success manager |
| Premier | Enterprises and advanced teams | Custom dashboards, AI sentiment, automatic tagging, newsletters, an inbound media manager, a Google Analytics integration |
Muck Rack says the price depends on the number of users and the modules you pick.
What buyers pay
| Measure | Figure | Source |
|---|---|---|
| Median contract | $13,000 a year | Vendr, 80 purchases |
| Low end of range | $8,000 a year | Vendr |
| High end of range | $20,860 a year | Vendr |
| Average saving through Vendr | 17% | Vendr |
We read these figures on October 22, 2026. Vendr says the price is built from a base subscription, a per-seat fee that drops as you add seats, and optional modules.
What changes the price
- Seats. Each user costs money, so a team of three pays less than a team of ten.
- Plan tier. Higher tiers add features such as more reports and integrations.
- Add-ons. Extra modules raise the total.
- Term. A longer commitment can lower the yearly price, but it also locks you in.
Contract and renewal terms
These terms come from Muck Rack’s Terms of Service (last modified March 12, 2025), read October 22, 2026.
- Annual billing. Subscriptions are billed every year in advance, and Muck Rack charges your payment method on each renewal.
- To cancel, email your Customer Success Manager. The terms give no notice period in days, so send it well before the renewal date.
- No refunds for the year you have paid for, or for prepaid years on a multi-year contract.
- Price changes take effect at the start of the next subscription period. Muck Rack says it tells you in advance.
FAQs
How much does Muck Rack cost for a small PR team?
Muck Rack prices by seat, so a small team pays toward the low end. Vendr’s range is $8,000 to $20,860 a year, with a median of $13,000.
Does Muck Rack sell monthly plans?
Muck Rack’s terms bill subscriptions every year in advance, and Vendr says contracts are usually annual. We found no monthly plan with a price.
Is Muck Rack cheaper than Meltwater?
In Vendr’s data, the Muck Rack median is $13,000 a year and the Meltwater median is $25,800. Muck Rack is built around the journalist database. Meltwater is built around monitoring.
Method
On October 22, 2026 we read Muck Rack’s pricing page, its Terms of Service and Vendr’s Muck Rack page. Vendr’s 80 purchases show what some buyers paid, not a list price, and Muck Rack’s own page gives no figure to check them against. To report a change, email team@debriefing.io.